On April 26, 2023, Keane & Beane staff observed “Denim Day” in support of Sexual Assault Awareness Month joining millions of people across the world by wearing jeans to protest all forms of sexual violence and support survivors.
Denim Day was first celebrated in 1999. It’s a time meant to educate the public about sexual violence and how to prevent it. Campaigns take place every April to raise awareness of this issue, and one of those campaigns is Denim Day, when people are encouraged to wear jeans or other denim clothing items in honor of sexual assault victims.
According to the Rape, Abuse and Incest National Network (RAINN), one American becomes a victim of sexual assault every 68 seconds. Both men and women suffer from this type of violence, as do children. Most child victims of sexual assault are between 12 and 17 years old.